
History
Due to the current trend and increasing demand for tourism
professionals, PLM envisioned a unique course containing key elements of three
disciplines namely; tourism, hotel and travel industry management.
Eventually opening its doors in June 2001, the College
of Tourism, Hotel and Travel Industry Management of the
Pamantasan ng Lungsod ng Maynila was originally a department
under the then-College of Arts and Sciences. It had an initial
population of one hundred and sixteen (116) students; however,
because of the very strict retention policy of the college, only
seventy-nine (79) students are left out of the pioneer batch.
Becoming immensely popular and appealing, CTHTIM's population
has now increased to 592.
The college aims to train students and equip them with skills
to be employed in the tourism, hotel, and travel industry or
to put up their own tourism establishments. It also provides
the students knowledge in Information and Communication
Technology (ICT), environmental awareness, and the business
industry. What is most emphasized is showcasing the cultural
and tourist spots while appreciating the diversity brought
about by international travel. The main unique aspect of this
course is the college's commitment to producing professionals
who are to be employed for a managerial position with emphasis
on character and personality. As a graduate of CTHTIM,
the individual is not only professional and skilled in the three
disciplines but morally and spiritually upright as well.
Mission
To produce dynamic, morally & spiritually upright, productive
professionals & entrepreneurs; an industry shall preserve the
cultural heritage and the people's core values & traditions, in
making every Filipino an effective ambassador of goodwill.
Vision
A totally service oriented College of Tourism, Hotel and Travel
Industry Management dedicated to quality education with a progressive
program sensitive to the demands of world tourism.
Objectives
1. To provide the students with a knowledge concepts, principles,
philosophies and practices applied to the travel and hospitality
industry.
2. To inculcate among students the appreciation and the importance
of the industry and the vital role of the hotel and hospitality
sector in terms of contribution to economic, socio-cultural
and environmental well-being of local, national and global
communities;
3. To develop the students proper perspective and attitude
require in this industry, a dynamic, multi-disciplinary and
multi-stakeholder system in the context of development
and growth, global competitiveness and the ever changing
environment, thus enabling them to contribute to sustainable
tourism development in the practice of their chosen
career;
4. To acquire the interrelated foundation of knowledge, skills
and exposure through clustered general and professional
courses in the specialized field of hotel and hospitality
management.
5. To ensure student's career path in the future with supervisory
and managerial education and skills imbibed through the
courses during their junior and senior years; and
6. To inculcate and nurture among our students the true "Filipino
Brand of Service" that will make PLM-CTHTIM the pioneer
among academic institutions in the country.
Special Admission Requirements
CTHTIM Admission Qualifications are based on PLM Admissions
Policies and certain qualities such as good communication
skills, pleasing personality, and good moral character.
Upon admission, a student must maintain a general weighted
average of at least 2.25 every semester in order to maintain
his scholarship in the university. The scholarship entitles the
student to free tuition fee and a minimum tuition fee for paying
students until completion of a college degree. Minimal
fees are charged for other services such as library facilities,
student publications, student services, and physical education
facilities.
Extension Programs
Recently, the PLM-CTHTIM collaborated with the University
of Michigan's GIEU (Global Intercultural Experience for Undergraduates),
Intramuros Volunteer Movement (IVM), Intramuros
Administration and Gawad Kalinga for an Inter-Cultural and
Charity project at Intramuros. The project aimed to strengthen
the involvement of different agencies in community building,
information drive, outreach programs and promotional campaigns
of Intramuros.