College of Tourism, Hotel & Travel Industry Management

Due to the current trend and increasing demand for tourism professionals, PLM envisioned a unique course containing key elements of three disciplines namely; tourism, hotel and travel industry management.

Eventually opening its doors in June 2001, the College of Tourism, Hotel and Travel Industry Management of the Pamantasan ng Lungsod ng Maynila was originally a department under the then-College of Arts and Sciences. It had an initial population of one hundred and sixteen (116) students; however, because of the very strict retention policy of the college, only seventy-nine (79) students are left out of the pioneer batch.

Becoming immensely popular and appealing, CTHTIM's population has now increased to 592.

The college aims to train students and equip them with skills to be employed in the tourism, hotel, and travel industry or to put up their own tourism establishments. It also provides the students knowledge in Information and Communication Technology (ICT), environmental awareness, and the business industry. What is most emphasized is showcasing the cultural and tourist spots while appreciating the diversity brought about by international travel. The main unique aspect of this course is the college's commitment to producing professionals who are to be employed for a managerial position with emphasis on character and personality. As a graduate of CTHTIM, the individual is not only professional and skilled in the three disciplines but morally and spiritually upright as well.

To produce dynamic, morally & spiritually upright, productive professionals & entrepreneurs; an industry shall preserve the cultural heritage and the people's core values & traditions, in making every Filipino an effective ambassador of goodwill.


A totally service oriented College of Tourism, Hotel and Travel Industry Management dedicated to quality education with a progressive program sensitive to the demands of world tourism.

1. To provide the students with a knowledge concepts, principles, philosophies and practices applied to the travel and hospitality industry.
2. To inculcate among students the appreciation and the importance of the industry and the vital role of the hotel and hospitality sector in terms of contribution to economic, socio-cultural and environmental well-being of local, national and global communities;
3. To develop the students proper perspective and attitude require in this industry, a dynamic, multi-disciplinary and multi-stakeholder system in the context of development and growth, global competitiveness and the ever changing environment, thus enabling them to contribute to sustainable tourism development in the practice of their chosen career;
4. To acquire the interrelated foundation of knowledge, skills and exposure through clustered general and professional courses in the specialized field of hotel and hospitality management.
5. To ensure student's career path in the future with supervisory and managerial education and skills imbibed through the courses during their junior and senior years; and
6. To inculcate and nurture among our students the true "Filipino Brand of Service" that will make PLM-CTHTIM the pioneer among academic institutions in the country.

Special Admission Requirements
CTHTIM Admission Qualifications are based on PLM Admissions Policies and certain qualities such as good communication skills, pleasing personality, and good moral character.

Upon admission, a student must maintain a general weighted average of at least 2.25 every semester in order to maintain his scholarship in the university. The scholarship entitles the student to free tuition fee and a minimum tuition fee for paying students until completion of a college degree. Minimal fees are charged for other services such as library facilities, student publications, student services, and physical education facilities.

Extension Programs
Recently, the PLM-CTHTIM collaborated with the University of Michigan's GIEU (Global Intercultural Experience for Undergraduates), Intramuros Volunteer Movement (IVM), Intramuros Administration and Gawad Kalinga for an Inter-Cultural and Charity project at Intramuros. The project aimed to strengthen the involvement of different agencies in community building, information drive, outreach programs and promotional campaigns of Intramuros.